With Lidl’s social we would see that it would affect them as Lidl is the change in people’s lifestyles over the past few years. The change in customer’s lifestyle has come in the way that people are living a lot healthier over the last number of years; they are doing this by watching diets and looking after themselves. This will affect Lidl as it can increase sales in areas such as fruit and vegetables and all fresh products. This will also give Asda the opportunity to come up with an innovative idea to target customers to come in and shop at Lidl. We would also see other ways of how they affect LIDL would be with the workforce, the new market and finally the education level showing that the staff training may be low.