Why risks overshadowing its benefits, the law

Why drink water when you can infuse the intensity of an entire cup of premium morning coffee brew and a flavour boost into an energy drink? Energy drinks are an ever-expanding market in the consumption habits of adolescents and emerging adults. In recent years, many people choose to consume energy drinks regularly due to its caffeine and additional to its vitamin content they contain to give an energy boost, alertness and concentration. According to a May 2017 report by market research group Mintel, U.S. energy drink and energy shot sales grew 5.8 percent in 2016, with still more room for growth.

Experts from Mintel estimates that U.S. energy drink reaching an estimated $19.2 billion sales, a rise of 47 percent from the year 2016-2021.

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Energy drink brands such as Redbull, Monster, Rockstar, Amp, NOS and Full Throttle are marketed as beverages providing mental and also physical stimulation. As energy drinks contains high level of caffeine and high doses of sugar, over-consuming it can lead to caffeine overdose. The potential risk included are late miscarriage, type 2 diabetes, poor dental health. While energy drinks are legal and due to its risks overshadowing its benefits, the law of selling and consuming energy drinks should be reinforced.


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