summary This report is about one of the largest chain of convenience stores xxx in the world

summary
This report is about one of the largest chain of convenience stores xxx in the world.

It is an international chain of convenience stores that operates primarily as a franchise. The franchise in XXX, which in turn grants franchises to operators. There are 8,334 stores in XXX as of 2013, with approximately 50% located in XXX. customers are facing difficulty in making their decision because of large number of grocery stores, supermarkets, discount stores, superstores Walmart. Customer satisfaction is an important issue which includes the goals of the customer satisfaction. The company’s Mission is to be Your Convenient Neighbourhood Store and its purpose and vision is to make life easier for customers by being where they need us, whenever they need us. The customer satisfaction is highly satisfied and is dependent on the company’s policies. They also provide high quality and the range of exceptional quality goods and products to their customers. There is full availability of the product in store and this applies around the country which furthermore enhances the sales and directly maintains the relationship. This way, it creates the pleasant environment for the customers to shop and builds with new technology to highly satisfy the customers. Thus, it consistently creates the desirable results.

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1.1 Research Background

In most little businesses, it is always important to focus on existing customers rather than achieving new customers. In most cases, the cost of acquiring new customers always dearer and time overwhelming than maintaining current client relation. Better client service helps to realize client satisfaction and will increase client loyalty. Loyal associated happy customers square measure a plus to any businesses since they’re willing to pay even higher costs so as to continue the services for long terms. In recent years, client satisfaction has gained a large attention from completely different companies. Such corporations use completely different client analysis and analysis strategies to measure the customers’ satisfaction level. Numerous customer satisfaction models and theories concerning client satisfaction are developed so as to create such research and analysis process more focused and convenient. Loyal customers repeat and increase their purchase that helps to extend sales revenue of business organizations. Traditionally, products and service quality play vital roles to increase customer’s satisfaction and loyalty. Today, many companies deeply relied on distinction of goods and services to attract the customers? satisfaction and loyalty. Conversely, business strategy is changing day by day due to vicious competition of new business companies entering the global market with rapidly developed technology to increase new designs, number of offers, innovative and imitation of new product features. In addition, the customers have their own new choice and purchase decision of products or services. They are price conscious that has forced entrepreneurs or marketers to get used to consumer-oriented policy to gain more profit and sustain in the competitive market. Moreover, the customer’s wants and needs are the keys of success of any business organization, and for that reason, so many scholars have given attention to the significance of customers’ satisfaction, customers’ loyalty and also customer retention. In worth primarily based evaluation the purchasers psychological feature is employed because the key criterion in pricing and it ought to be noted here that the worth for client doesn’t mean low prices for the product or the service and store layout is an important factor affecting consumer behaviour and a critical determinant towards the creation of store image. Well-designed layouts are extremely vital because of the powerfully influence in-store traffic patterns, shopping atmosphere, shopping behaviour, and operational efficiency. Customer satisfaction has been thought of one among the foremost outstanding factors in the measurement of marketing strategies and performances. On the other hand, profitability and worth of firm square measure vital indicators of companies’ money performance.

1.2 Research Problem

The problems associated with the quality and the customer dissatisfaction with
the product, service, pricing strategy and store layout. The important concept for the
retail sector is customer satisfaction with the store. Customer satisfaction or
dissatisfaction entails a comparison of customers’ expectations against their perceptions
of the product, service and store layout. When customers are not realizing any increase in
the value of the offering, or not accepting the reasons for a price increment, they would
be dissatisfied. A totally dissatisfied customer decreases revenue at a
rate equal to 18 times so what a totally satisfied customer contributes
to a company.

1.3 The Objective of The Study

This study aims to supply the findings which can be developed as a suggestion for the factors affected by XXX store toward client satisfaction that associated with the merchandise quality, service quality, valuation strategy and store layout
To study the connection between the merchandise quality, service quality, valuation strategy and store layout that associated with fulfil the client satisfaction and conjointly counsel that the understanding of the customer satisfaction and monetary performance in firm’s profit. To suggest ways in which to maximise customers satisfaction result helps to sustain a long-run profit.