Polaroid was first branded in 1943 by Edwin Land and is known as one of the world’s most leading and trusted instant photography brand in the world. By the middle of 1970, Polaroid began to offer two basic types of film, one being the peel-apart and the other being the integral.
The peel-apart film required the user to physically pull the film from the camera and peel both sides of the film envelope to obtain the photograph. The integral film was self-developing and allowed the user to take a photograph of the its subject and the picture would print out of the camera instantly. Although both of these methods allowed for individuals to take self-sufficient photographs and have them printed immediately, In 1985, Polaroid decided to implement a quality control method that