Nowadays it is important for any company that wants to be competitive to implement a suitable strategy in order to remain competitive on the business market

Nowadays it is important for any company that wants to be competitive to implement a suitable strategy in order to remain competitive on the business market. Indeed, the airline EASY JET, which is one of the largest British airlines, is working day by day to improve its current and future business strategy in order to remain competitive in its field; it uses frameworks to better understand its achievements and see how to develop them further. To do this, we will first present the different frameworks that are important for the strategic analysis of a company, then we will present those that are best suited to EASY JET and finally we will show which framework is best suited for EASY JET’s strategic direction.