Consumers are increasingly seeking out healthy alternatives therefore CCS has used this opportunity as a marketing strategy to launch some new products and to serve a range of low calorie products to the market

Consumers are increasingly seeking out healthy alternatives therefore CCS has used this opportunity as a marketing strategy to launch some new products and to serve a range of low calorie products to the market .CCS broaden the fruit product range with the launch of healthier products such as FITO, launch of fruit flavour based green tea (Twistee) and expanded the lemon and lime segment (Lime Crush, Lemoki, Chaze) as well. CCS developed a sugar free CSD variant “GO Sugar Free”, a beverage portfolio with no calorific sugar content, (Anon., 2018).

Also CCS has launched Sugar free varieties of ice creams such as Vanilla Lite, Choco Lite and also launched a unique flavour of ice cream based on green tea