Changing social trends such as preference can also have a direct impact on the brand’s business

Changing social trends such as preference can also have a direct impact on the brand’s business. Nowadays, environmental protection and electric vehicles are becoming more and more popular. Their sales have grown rapidly over the past few years. Some automotive companies are planning to start mass production of electric vehicles by 2020. The growth of the automotive industry depends on customer preferences, and most of them need to purchase cars for families. They consider the available space, safety, and price of the car.
The population of ASEAN region are more than 500 million people. Malaysia, which located in a strategic place in ASEAN region provide good opportunities for the worldwide automotive manufacturers. Malaysia’s active working-age population is expected to grow by 1.6 percent in the next decade, one of the highest in the region. With a literacy rate of 95 percent, widely spoken English and an ever-increasing number of higher education graduates, Malaysia offers a significant pool of talent for potential investors in automotive industry (Handley, 2017). As such, Malaysia is also increasingly being chosen by newcomers to Asia as their ASEAN hub.