As the analysis of pre-election propaganda speeches shows that negative basic emotions

As the analysis of pre-election propaganda speeches shows that negative basic emotions, human instincts, and other genetic behavioral reactions are most frequently used by the speech producers as manipulation targets. The manipulation targets are supposed to be the most effective ones, as they possess the properties of collectiveness and universality. That means that the reaction to these targets being actualized is the same with all the recipients regardless of their age, nationality, race, culture, etc. That certainly means that politicians of different countries use the same manipulation targets and try to achieve quite the same set of contact perlocutionary effects during their pre-election campaigns.